FRESCO, Inc. was founded in 1971 by Bob Roth and "Fergie" Ferguson. Since 1998, Terry Roth has continued to uphold the tradition of professionally and successfully representing its principal manufacturers and serving customers across the Upper Midwest.

 Located in Plymouth, Minnesota, FRESCO, Inc. covers the majority of the five state region of MInnesota, North and South Dakota, Iowa, western Wisconsin (and sometimes Nebraska).