Professionally Representing the ELECTRIC UTILITY MANUFACTURER

FRESCO, Inc. is a Manufacturer's Representative company dedicated to providing clients with solutions from the highest quality product lines available. FRESCO represents manufacturers whose products serve the electric utility industry including applications in Distribution OV/UG, Lighting, Instruments and Tools, and Substation and Transmission.  Our service to the electric utility industry includes employing a knowledgeable sales staff committed to meeting and exceeding expectations. Our goal is to respond quickly to client needs and to be a valuable asset to the manufacturers we represent.


FRESCO, Inc. was founded in 1971 by Bob Roth and "Fergie" Ferguson. Since 1998, Terry Roth and his team have continued to uphold the tradition of professionally and successfully representing its principal manufacturers and serving customers across the Upper Midwest.

Located in Plymouth, Minnesota, FRESCO, Inc. covers the region of Minnesota, North and South Dakota, Iowa, western Wisconsin and Nebraska.

Meet the FRESCO team.